Buick Reimagined: Luxury and New Tech Await in the 2024 Encore GX

Buick has long been associated with luxury, appealing to seasoned drivers who prefer to spend less without compromising comfort or refinement. While rivals have yet to achieve this balance and ask drivers to pay a premium or settle for less, Buick makes it look easy and delivers tenfold with best-selling models like the Encore GX, a staple on our lot as the leading Buick dealer in Buford. However, one thing has changed for Buick over the last decade: its success in attracting a younger generation of drivers that appreciate opulence and innovative technology.

We see this remarkable shift in the Buick lineup with models like the 2024 Encore GX that prove Buick is no longer appealing to seasoned drivers with a penchant for premium features. Instead, Buick is a brand for everyone, and the Encore GX has confirmed as much. The SUV is Buick’s best-seller in North America, but it returns to the fleet in 2024 with more sophistication and advanced technologies than ever.
The result is incredible because the 2024 Encore GX introduces drivers to Buick’s all-new Virtual Cockpit System that ensures the SUV offers the largest infotainment display in the class. It also showcases Buick’s new logo and is evidence that Buick continues to deliver premium features without forcing drivers to dig deeper into their pockets. As a result, the 2024 Encore GX strikes the perfect balance between value and the abundance of high-tech features that drivers are desperate to find.

So, how does Buick accomplish this feat with the 2024 Encore GX? Here’s a closer look at the model and why new features like the Virtual Cockpit System and the opulent Avenir trim will bring another generation of drivers into the Buick family. Let’s dive in.

It Doesn’t Look Like a Buick

Many associate sedans like the Regal and LaCrosse with the Buick name, but the automaker has spent the last few years rebranding itself and transitioning into an all-SUV lineup that exudes sophistication. Instead of finding the expansive sedans of decades past, you’ll find sleek SUVs like the Encore GX. Buick celebrates that transition by redesigning the Encore GX for 2024, reintroducing the SUV with a new front fascia, the new tri-shield Buick logo, and a bold front grille with winged LED headlamps.

The features give the Encore GX a sporty and sophisticated aesthetic that continues to the rear, particularly on trims like the Encore GX ST with its high gloss black bumpers and the optional Black Roof Package. With the black roof package giving the Encore GX an entirely new appearance, it’s safe to say the Encore GX is a far cry from Buick sedans of decades past. This isn’t the Buick of your grandparent’s generation.

It’s Class-Leading in the Tech Department

The 2024 Encore GX makes history as the first to introduce Buick’s all-new interior built around the Virtual Cockpit System. While most SUVs feature a center stack with a touchscreen display and a digital driver instrument display, Buick adopts a more modern approach with the Virtual Cockpit System. The system outfits the Encore GX with 19 diagonal inches of high-definition displays under a single sheet of glass to create a sleek, modern, and sophisticated cockpit.

Under the glass is a class-leading 11-inch touchscreen display that features the Buick infotainment system and is angled toward the driver for improved visibility and accessibility. There’s also an 8-inch configurable driver cluster display that, like the center display, is turned toward the driver. The high-definition displays provide keen insights into the Encore GX’s performance and optimize your connectivity to ensure your focus stays on the road.

The Encore GX’s class-leading infotainment system features a customizable home screen that lets you tailor the Virtual Cockpit System to your preferences. Wireless smartphone integration is also standard, letting you seamlessly sync your smartphone using Apple CarPlay or Android Auto. You can also complete this connectivity with a wireless smartphone charging station, eliminating the need for charging chords and decluttering the cabin.

It’s Surprisingly Engaging to Drive

Buick models have a stellar reputation for their on-road manners, adding to their appeal to drivers who aren’t necessarily looking for excitement behind the wheel. However, with the 2024 Encore GX, Buick asks, “Why not?” Instead of only offering an incredibly smooth and quiet ride in exchange for performance, Buick delivers the best of both worlds.

The Encore GX rolls off the factory floor with a 1.2L turbocharged engine under the hood that delivers 137 horsepower and 162 lb-ft of torque on front-wheel drive models with Buick’s efficient continuously variable transmission. Moreover, all-wheel drive models feature a nine-speed automatic transmission with a wider gear ratio and enhanced responsiveness, giving drivers all-season confidence. This confidence reaches a new level with the Encore GX’s available 1.3L turbocharged engine that generates 155 horsepower and 174 lb-ft of torque for exceptional handling and performance at any speed.

Buick delivers more power and capability with the 2024 Encore GX without compromising the SUV’s fuel-sipping characteristics. Front-wheel drive models modestly sip fuel for a combined EPA-estimated fuel economy of 30 MPG. Fortunately, all-wheel capability doesn’t dramatically impact efficiency, with the models averaging an EPA-estimated 27 MPG combined and adding to the appeal of the AWD Encore GX.

It’s Affordable and Luxurious

Buick makes luxury affordable and continues that tradition in 2024 with the Encore GX’s starting price of $26,895, which includes the Virtual Cockpit System and its 19-inch expanse of digital displays.^[a] That’s an incredible value for cutting-edge technology, which Buick sweetens by adding advanced safety and driver-assist tools via the Buick Driver Confidence suite. The package equips the SUV with Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, and IntelliBeam automatic high beams.

While the Encore GX and its standard technologies add to its value, Buick goes even further by introducing the first-ever Encore GX Avenir for 2024. The Avenir name is synonymous with opulence, and the Encore GX receives the same treatment. For 2024, the best-selling SUV joins the Avenir family with unique design details, high-quality finishes and materials, and cutting-edge features. Because of this, the Encore GX Avenir is immediately recognizable by its exclusive Avenir grille, 19-inch Avenir-specific wheels, and clear lens LED taillamps. Chrome and black carbon metallic accents adorn the body to complete the aesthetic.

Inside, the Encore GX Avenir blends high-tech features with luxury to optimize your comfort in the driver’s seat. The top-tier trim is outfitted with leather seats, including a 10-way power driver seat and an eight-way power passenger seat. The air ionizer works behind the scenes to keep the cabin’s air fresh, while advanced technologies like the automatic dimming rearview mirror enhance your visibility in every condition.

Welcome to a New Generation of Buick

Over the last few years, Buick discontinued production of its sedans and adopted an SUV-exclusive lineup that emphasizes the “U” by focusing on driver needs. The risk was worth the reward with Buick continuously surprising drivers by delivering premium SUVs with cutting-edge technology that don’t boast mile-high price tags. It’s an extraordinary balance that Buick has mastered, particularly with upcoming SUVs like the 2024 Encore GX.

The 2024 Encore GX embodies Buick’s focus on the future and determination to give drivers what they need and exceed their expectations in the process. It’s apparent in innovative technologies like the Virtual Cockpit System and its inherent value as a standard feature across the Encore GX’s lineup in 2024. It’s also evident in the Encore GX’s entry into the Avenir family, the best example of Buick’s expertise in making luxury affordable to a new generation of drivers.

^[a] MSRP may change without notice. See dealer for more information.