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Buick LaCrosse eAssist Spending Little Time On Dealer Lots
Buick LaCrosse eAssist Spending Little Time on Dealer Lots
Early adopters of light electrification technology taking notice nationally.
2011-11-30
DETROIT - The Buick 2012 LaCrosse eAssist is spending just 14 days on dealer lots nationally before being sold, and the mileage-boosting light-electrification technology is moving quickly in all regions, including import-leading California.
Steven Radomski is one of those Golden State converts. A former Toyota Prius hybrid owner, Radomski commutes 100 miles a day, 95 percent on the highway where the LaCrosse's EPA-estimated 36 mpg impressed him most. In mixed driving, he is averaging 30 mpg - between the EPA-estimated 25 mpg city and the highway estimate/
Radomski said his list of wants and needs - comfort, space and highway fuel efficiency - are all met by the LaCrosse eAssist.
"For the space in this car, 30 mpg is amazing," Radomski said. "I could have bought one of the new diesels on the market, but the fuel costs more, " to say noting of expensive fuel additives required to lower diesel emissions. "When you do the math, it's an obvious choice. And my LaCrosse is working as advertised."
In part due to the strong start for eAssist, Buick retail sales through November are projected to be up more than 17 percent year to date, with the Enclave luxury crossover expected to deliver another solid gain. Total Regal sales, including the efficient new Regal eAssist and the sporty GS, are expected to continue a trend of sales growth with year-over-year November gains. The new Verano compact luxury sedan is starting to arrive at dealers.
Buick's eAssist uses an advanced 2.4L Ecotec direct-injection four-cylinder and a six-speed automatic transmission. A small electric motor aids acceleration, while energy captured from regenerative braking allows the engine to shut off completely while the vehicle is at rest without disrupting driver comfort and entertainment systems. The technology was recently recognized on Popular Science's "Best of What's New 2011."
"LaCrosse eAssist is a highly efficient sedan that does not compromise on the refinement that comes standard on every Buick," said Brian Sweeney, U.S. vice president of Buick and GMC Sales and Service. "Getting 36 highway mpg is great, but what's better is that customers won't have to give up style, passenger comfort, or the car's great suite of technology features."
For a suggested retail price starting under $30,000, Buick eAssist is standard on LaCrosse, which also offers more rear legroom than Lexus, Acura, or Infiniti. Available features include rear park assist, side blind zone alert, articulating high-intensity discharge headlamps, and a Harman/Kardon sound system.
About Buick
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan and highly anticipated all-new 2012 Buick Verano sedan. Buick is one of the fastest growing majors in the U.S. and remains a best-seeling brand in China with continuing record growth.
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Early adopters of light electrification technology taking notice nationally.
2011-11-30
DETROIT - The Buick 2012 LaCrosse eAssist is spending just 14 days on dealer lots nationally before being sold, and the mileage-boosting light-electrification technology is moving quickly in all regions, including import-leading California.
Steven Radomski is one of those Golden State converts. A former Toyota Prius hybrid owner, Radomski commutes 100 miles a day, 95 percent on the highway where the LaCrosse's EPA-estimated 36 mpg impressed him most. In mixed driving, he is averaging 30 mpg - between the EPA-estimated 25 mpg city and the highway estimate/
Radomski said his list of wants and needs - comfort, space and highway fuel efficiency - are all met by the LaCrosse eAssist.
"For the space in this car, 30 mpg is amazing," Radomski said. "I could have bought one of the new diesels on the market, but the fuel costs more, " to say noting of expensive fuel additives required to lower diesel emissions. "When you do the math, it's an obvious choice. And my LaCrosse is working as advertised."
In part due to the strong start for eAssist, Buick retail sales through November are projected to be up more than 17 percent year to date, with the Enclave luxury crossover expected to deliver another solid gain. Total Regal sales, including the efficient new Regal eAssist and the sporty GS, are expected to continue a trend of sales growth with year-over-year November gains. The new Verano compact luxury sedan is starting to arrive at dealers.
Buick's eAssist uses an advanced 2.4L Ecotec direct-injection four-cylinder and a six-speed automatic transmission. A small electric motor aids acceleration, while energy captured from regenerative braking allows the engine to shut off completely while the vehicle is at rest without disrupting driver comfort and entertainment systems. The technology was recently recognized on Popular Science's "Best of What's New 2011."
"LaCrosse eAssist is a highly efficient sedan that does not compromise on the refinement that comes standard on every Buick," said Brian Sweeney, U.S. vice president of Buick and GMC Sales and Service. "Getting 36 highway mpg is great, but what's better is that customers won't have to give up style, passenger comfort, or the car's great suite of technology features."
For a suggested retail price starting under $30,000, Buick eAssist is standard on LaCrosse, which also offers more rear legroom than Lexus, Acura, or Infiniti. Available features include rear park assist, side blind zone alert, articulating high-intensity discharge headlamps, and a Harman/Kardon sound system.
About Buick
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan and highly anticipated all-new 2012 Buick Verano sedan. Buick is one of the fastest growing majors in the U.S. and remains a best-seeling brand in China with continuing record growth.
Terrain and Acadia Continue To Attract New GMC Customers
Terrain and Acadia Continue To Attract New GMC Customers
More than half of buyers coming from non-GM brands
2011-12-02
DETROIT - For the third consecutive time since the GMC Terrain debuted in 2009, the smaller SUV is on track to end the year with more than half its sales coming from brands outside General Motors. And more than one in five is coming from import car and truck brands including Toyota, Honda, and Nissan.
The GMC Acadia also continues to attract new customers to the brand. Like Terrain, Acadia is on track to count more than half of its owners from Outside GM in 2011, continuing a four-year trend for the full-size crossover.
Acadia has the lowest cost of ownership in its segment, according to ALG, which tracks residual values, or how much a vehicle is expected to be worth after a certain number of years. Through November, total Acadia sales were up 18.6 percent year to date.
New in the 2012 GMC Terrain is the industry's first crash avoidance system that exclusively uses a single caemra to help drivers avoid front-end collisions. This technology is coupled with lane-departure warning for $295. Starting in Spring 2012, GMC's new Intellilink infotainmet system will be an option. Terrain sales were up 47.3 percent through November.
"Acadia and Terrain are industry leaders in both design and technology," said Brian Sweeney, U.S. vice president of Buick and GMC Sales and Service. "Consumers are taking notice, as evidenced by each model's sales increases through the first 11 months of 2011."
After being redesigned for the 2011 model year, Sierra HD pickups are also ending thier full calender year on a high note. Total sales were up 30.7 percent in November, and retail sales of 3/4-ton extended-cab models were up to 74.2 percent.
Retail sales of all Sierra pickups - 1/2 ton, 3/4 ton and one ton - were up a combined 22.4 percent in November.
Like GMC's full-size pickups, the Yukon and Yukon XL full-size luxury SUVs had a strong month, with retail sales up 25.7 percent and 27.7 percent, respectively, year over year.
All of those vehicles helped GMC increase its retail sales by 19.1 percent - the 26th consecutive month of retail sales gains. Total sales for November were up 6.8 percent and total sales for the first 11 months of 2011 are up 21.6 percent compared with the same period last year.
About GMC
GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain smaller SUV and Acadia crossover. GMC is the only manufacturer to offer three full-size hybrid trucks with the
Yukon, Yukon Denali SUVs and the Sierra pickup. The new Sierra Heavy Duty pickups are the most capable and powerful trucks in the market.
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More than half of buyers coming from non-GM brands
2011-12-02
DETROIT - For the third consecutive time since the GMC Terrain debuted in 2009, the smaller SUV is on track to end the year with more than half its sales coming from brands outside General Motors. And more than one in five is coming from import car and truck brands including Toyota, Honda, and Nissan.
The GMC Acadia also continues to attract new customers to the brand. Like Terrain, Acadia is on track to count more than half of its owners from Outside GM in 2011, continuing a four-year trend for the full-size crossover.
Acadia has the lowest cost of ownership in its segment, according to ALG, which tracks residual values, or how much a vehicle is expected to be worth after a certain number of years. Through November, total Acadia sales were up 18.6 percent year to date.
New in the 2012 GMC Terrain is the industry's first crash avoidance system that exclusively uses a single caemra to help drivers avoid front-end collisions. This technology is coupled with lane-departure warning for $295. Starting in Spring 2012, GMC's new Intellilink infotainmet system will be an option. Terrain sales were up 47.3 percent through November.
"Acadia and Terrain are industry leaders in both design and technology," said Brian Sweeney, U.S. vice president of Buick and GMC Sales and Service. "Consumers are taking notice, as evidenced by each model's sales increases through the first 11 months of 2011."
After being redesigned for the 2011 model year, Sierra HD pickups are also ending thier full calender year on a high note. Total sales were up 30.7 percent in November, and retail sales of 3/4-ton extended-cab models were up to 74.2 percent.
Retail sales of all Sierra pickups - 1/2 ton, 3/4 ton and one ton - were up a combined 22.4 percent in November.
Like GMC's full-size pickups, the Yukon and Yukon XL full-size luxury SUVs had a strong month, with retail sales up 25.7 percent and 27.7 percent, respectively, year over year.
All of those vehicles helped GMC increase its retail sales by 19.1 percent - the 26th consecutive month of retail sales gains. Total sales for November were up 6.8 percent and total sales for the first 11 months of 2011 are up 21.6 percent compared with the same period last year.
About GMC
GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain smaller SUV and Acadia crossover. GMC is the only manufacturer to offer three full-size hybrid trucks with the
Yukon, Yukon Denali SUVs and the Sierra pickup. The new Sierra Heavy Duty pickups are the most capable and powerful trucks in the market.